Hey there! My name is Alexandra.


I'm a Senior Product Designer with a frontend engineering background, based in Warsaw. I specialise in turning complex, data-heavy systems into interfaces that feel clear and efficient, with a track record across B2B SaaS, enterprise software, FinTech, and streaming platforms.


Over the past 10+ years I've worked across the full product lifecycle: from information architecture and UX research to design systems and frontend delivery. Because I know how design and code fit together, I collaborate naturally with engineers and build things that actually work. AI is part of my daily workflow, and I keep the judgment for myself.


I’m currently open to a new role.

Portfolio

Portfolio

product design

information architecture

end-to-end design

ux writing

Designing a developer tool for non-technical users from zero to alpha

A solo end-to-end product design project, from information architecture through Alpha release, working directly with the CTO to make complex infrastructure accessible to non-technical users.

product design

data visualization

data-heavy interface

B2B SaaS

Turning heavy data and complex B2B SaaS into simple interfaces

An all-in-one data platform for a major US streaming service. Its hardest data problems, and the simple solutions I built for them, as Product Designer and Frontend Developer.

product design

mobile-first experience

migration from legacy

product ownership

CRM for Car Dealership. Nobody was told to switch to the mobile app.

The brief was to copy a legacy Windows app. Their own usage data showed it was solving the wrong problem, so I changed direction.

brand design

brand strategy

visual identity

stakeholder management

Repositioning DataMola brand to support growth and attract a younger audience

A strategic IT company brand evolution from fragmented identity to a cohesive brand system, delivered under real business constraints, balancing recognition, growth, and long-term scalability.

product design

brand design

product ownership

concept-based design

design thinking

Locu. Design concept that grew to a real product with emotional value.

From a design thinking exercise to a product in development, launching soon on iOS and Android.

More

ux research

behavioral design

design thinking

Vacation Memories UX. Making vacation memories live longer with everyday UX

A case study about applying UX thinking beyond client briefs — using behavioral design to solve a problem no app has quite figured out yet.

© Alexandra Karpova

Warsaw, Poland

© Alexandra Karpova

Warsaw, Poland