Hey there! My name is Alexandra.
I'm a Senior Product Designer with a frontend engineering background, based in Warsaw. I specialise in turning complex, data-heavy systems into interfaces that feel clear and efficient, with a track record across B2B SaaS, enterprise software, FinTech, and streaming platforms.
Over the past 10+ years I've worked across the full product lifecycle: from information architecture and UX research to design systems and frontend delivery. I bring a rare combination of design thinking and technical depth, which means I collaborate naturally with developers and build things that actually work.
I’m currently open to a new role.
Designing a developer tool for non-technical users from zero to alpha
A solo end-to-end product design project, from information architecture through Alpha release, working directly with the CTO to make complex infrastructure accessible to non-technical users.
Repositioning DataMola brand to support growth and attract a younger audience
A strategic IT company brand evolution from fragmented identity to a cohesive brand system, delivered under real business constraints, balancing recognition, growth, and long-term scalability.
Locu. Design concept that grew to a real product with emotional value.
From a design thinking exercise to a product in development, launching soon on iOS and Android.
Vacation Memories UX. Making vacation memories live longer with everyday UX
A case study about applying UX thinking beyond client briefs — using behavioral design to solve a problem no app has quite figured out yet.
Streaming service all-in-one data platform
A data platform for a major US streaming service, handling campaign analytics across multiple channels.
Role: Product Designer + Frontend Developer.
The 3D cube solved a specific problem: analysts needed to read values across three dimensions at once to make decisions. Switching between views meant losing context. The cube kept all three axes visible simultaneously.
The chart with adjustable settings merged input and visualisation into one element. Users manipulated the chart directly and saw the result in real time, no separate configuration step.
These dashboards carried more data than a screen can comfortably hold. The solution was compression without loss: visual techniques that reduce space while keeping meaning and readability intact. Light theme was a deliberate call — it reduces eye strain in long sessions.
Charts covering large time ranges support zoom: drag to select a period instead of navigating calendar filters.
My frontend background shaped both the decisions and the execution. I could build what I designed, and I designed knowing what was possible. That combination shows in the result.
Screens made from a real live application and censored to match NDA policy ✂
CRM for Car Dealership
I ran this project as both PM and designer for a car dealership agency with offices across the US, inheriting a brief with one rule: copy the Windows app. Logic, UX, layout — all of it.
Existing users needed a smooth transition, so the constraint made sense. But the business wanted something else too: bring in new dealers who had never used the system. For them, the interface was impenetrable.
New dealers worked in the field, not at desks. They needed to upload large volumes of images on the spot, and doing it on a laptop was slow and clunky. The mobile app covered all the key use cases.
What nobody expected: more than 60% of existing users switched too. Not because they had to — because the mobile app solved their problems better than the desktop ever had.
