Hey there! My name is Alexandra.


I'm a Senior Product Designer with a frontend engineering background, based in Warsaw. I specialise in turning complex, data-heavy systems into interfaces that feel clear and efficient, with a track record across B2B SaaS, enterprise software, FinTech, and streaming platforms.


Over the past 10+ years I've worked across the full product lifecycle: from information architecture and UX research to design systems and frontend delivery. I bring a rare combination of design thinking and technical depth, which means I collaborate naturally with developers and build things that actually work.


I’m currently open to a new role.

Portfolio

Portfolio

brand strategy

visual identity

stakeholder management

Repositioning DataMola brand to support growth and attract a younger audience

A strategic IT company brand evolution from fragmented identity to a cohesive brand system, delivered under real business constraints, balancing recognition, growth, and long-term scalability.

information architecture

end-to-end design

ux writing

Designing a developer tool for non-technical users from zero to alpha

A solo end-to-end product design project, from information architecture through Alpha release, working directly with the CTO to make complex infrastructure accessible to non-technical users.

ux research

behavioral design

design thinking

Vacation Memories UX. Making vacation memories live longer with everyday UX

A case study about applying UX thinking beyond client briefs — using behavioral design to solve a problem no app has quite figured out yet.

More

data visualization

data-heavy interface

Streaming service all-in-one data platform

Sneak peek into the most exciting project I designed and developed. *Screens made from a real live application and censored to match NDA policy ✂

© Aliaksandra Karpava

Warsaw, Poland

© Aliaksandra Karpava

Warsaw, Poland